According to the latest report from CMR, the smartphone market in India during Q1 2025 witnessed some notable developments. Vivo took the lead in the market, achieving this feat by focusing on its mid – range and entry – level smartphone segments. The brand’s mid – range devices came equipped with high – quality cameras, which offered excellent resolution and advanced shooting modes, appealing to photography enthusiasts on a budget. These phones also boasted decent processing power, thanks to the integration of mid – tier yet efficient chipsets, ensuring smooth multitasking and gaming experiences.
Samsung, on the other hand, saw a decline in its market share. This was mainly due to the intense competition from local and Chinese brands. Samsung’s high – end devices, while offering top – notch features like high – resolution displays and powerful processors, faced challenges in price competitiveness.
Xiaomi managed to improve its offline sales significantly. The company strengthened its offline retail network, making its devices more accessible to consumers in remote areas. Xiaomi’s devices are known for their value – for – money proposition, with features like large – capacity batteries and high – refresh – rate displays.
The penetration of 5G smartphones in India reached 73% in Q1 2025. This indicates a rapid shift towards the next – generation mobile network technology. OPPO and Realme continued to target the mid – range segment aggressively. Their mid – range smartphones featured 5G connectivity, fast – charging capabilities, and stylish designs. These brands also focused on marketing campaigns that highlighted the affordability and performance of their devices.
In summary, the Indian smartphone market in Q1 2025 was a highly competitive landscape. Brands like Vivo, Xiaomi, OPPO, and Realme capitalized on the mid – range segment, while Samsung struggled to maintain its market share. The increasing adoption of 5G technology is also shaping the future of the Indian smartphone market, with more consumers looking for 5G – enabled devices with better features and reasonable prices.