Truecaller, a well – known caller ID and spam – blocking app, has taken a significant step in the world of mobile advertising by introducing masthead ads on its caller ID screens. This innovation is a major win for big – brand advertisers, as it provides them with a highly visible and prominent placement.
The masthead ad on Truecaller’s caller ID screen is a full – width banner that stretches across the top of the screen. When a user receives a call, this ad is immediately visible, offering maximum exposure to the brand. It’s a prime real – estate for advertisers, considering that Truecaller has a vast user base of over 350 million monthly active users in more than 150 countries.
This type of advertising is unique because it combines the high engagement of a mobile call experience with the power of targeted advertising. Truecaller can use its wealth of user data to show relevant ads to different user segments. For example, it can target ads based on the user’s location, demographics, and call history.
Moreover, the masthead ad is designed to be non – intrusive. It doesn’t disrupt the call – answering process. The user can still easily see the caller’s information and answer the call without any hindrance. This ensures a positive user experience while still allowing advertisers to reach their target audience.
In terms of business impact, this new advertising format could potentially bring in a significant amount of revenue for Truecaller. Big brands are always on the lookout for new and effective ways to reach consumers, and Truecaller’s masthead ads offer a fresh and engaging option. Overall, Truecaller’s introduction of masthead ads on caller ID screens is a game – changer in the mobile advertising landscape, offering a win – win situation for both advertisers and the app itself.
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