According to IDC’s latest report, the Indian smartphone market showed remarkable resilience in the first quarter of 2025. Despite the overall global market slowdown, smartphone shipments in India reached 36.6 million units, marking a 4% year – on – year increase. This growth can be attributed to several factors, including a diverse consumer base and aggressive marketing strategies by major brands.
Xiaomi continued to dominate the Indian smartphone market, with a market share of 21%. The brand’s success lies in its ability to offer high – quality smartphones at competitive prices. Samsung closely followed with a 19% market share, leveraging its brand reputation and a wide range of product portfolios. Vivo and Realme also maintained significant presences, with market shares of 17% and 14% respectively.
In terms of price segments, the sub – $200 category was the most popular, accounting for 52% of total shipments. This reflects the price – sensitivity of the Indian consumer market. Meanwhile, the adoption of 5G technology in India reached 61% in Q1 2025, a clear indication of the country’s growing demand for high – speed connectivity.
The feature phone market in India also witnessed a 3% year – on – year growth, reaching 17.3 million units. This shows that there is still a substantial demand for basic mobile phones in certain segments of the population.
Overall, the Indian smartphone market in Q1 2025 presented a positive picture, with both smartphones and feature phones showing growth. As competition intensifies, brands will need to focus on innovation, pricing strategies, and meeting the diverse needs of Indian consumers to stay ahead in the market.
Miri Wong