AMD is squaring up against the RTX 4080 – and might win

The RTX 4090 is the most significant generational leap we’ve seen from Nvidia, beating the RTX 3090 and RTX 3090 Ti at a matching price. Before the launch, most of us expected AMD to reverse the leap, but it didn’t. Instead, the new RX 7900 series will compete directly with the RTX 4080.

Frank Azor, chief architect of gaming solutions and marketing at AMD, confirmed this at the RDNA 3 launch event in Las Vegas. According to Frank, the new Radeon RX 7900 XTX is designed to compete with the RTX 4080, and the “main reason” that there aren’t any Nvidia GeForce RTX-series GPUs to compare at all in the chart is because they don’t have any RTX 4080 benchmark numbers.

To get you started quickly, the GeForce RTX 4080 will come with 16GB of GDDR6X memory and will start at $1,199 (about £1,042 or AU$1,850), which is $400 less than the RTX 4090. but! AMD will offer more VRAM on the $899 Radeon RX 7900 XT (20GB GDDR6) with the same VRAM as the RTX 4090 and the $999 (about £870 or AU$1540) Radeon RX 7900 XTX (which will have 24GB GDDR6).

Analysis: AMD’s pricing is what the GPU market needs right now

If we look back at the launch prices of the RTX 3090 and RX 6950 XT, we can see that one team has climbed steadily and the other has not. At launch, the Nvidia RTX 3090 was $1,499 and the RX 6950 XT started at $1,099, a $400 difference.

Right now, the cheapest RTX 3090 on is $1,200, and the cheapest we could find, the RX 6950 XT, is just $800. Considering the average performance difference between the two cards is only around 20%, the Nvidia card has a clear advantage, and AMD’s current flagship is definitely worth the money.

While we don’t yet know exactly how the next-gen RTX 4080 and RX 7900 XTX will perform, it’s a good sign that AMD intends to make the 4080 a competitor to its flagship GPUs. However, it’s already $200 cheaper, and if Team Red can match (or at least come close to matching) the RTX 4080’s performance, AMD is in a very good position.

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