Oppo’s strategy: Vivo and OPPO reduce Xiaomi by advertisements, sales and clowns, is it still successful?

The war between the smartphone troops from China today cannot be underestimated, they are fighting over control of who is number one, who is late to innovate, who is late to make their community will be eliminated.

Business is not a game at random, those who are ready to compete will go a step further. Those who are unable to compete will surely fall without mercy.


After the BBK group in the previous 2 years succeeded in seizing the sales market in Indonesia, the Samsung champion had to bow down. Now they have a new rival, namely Xiaomi.

Who is not familiar with this brand with the tag “Spek Dewa Low Price” makes BBK Group have to put up its stance, its position could be threatened if Xiaomi was left without competition.


The BBK group through Oppo and Vivo, as well as Realme and One plus are of course ready to lock back the Xiaomi madness with the Redmi, Poco and Mi troops.

They in 2021 will no longer reduce the craze of Xiaomi smartphones with advertisements, clowns or sweet sales. You could say marketing tricks like that are outdated, but providing things with new technology people will look back at their smartphones.


The Zeiss and Gimbal Stabilization technology used by Vivo makes this brand move faster than its competitors, even Oppo, Realme and One Plus don’t want to lose, they have made super fast charging with a capacity of 120-125W. When that happens, charging a 4,000 mAh battery will be able to charge 20% in just three minutes, this technology is what smartphone users need.


Imagine the technology they have developed is not playing games, the longer there will be not only a price war but a war on renewable technology. Because Xiaomi doesn’t stay silent they have also made 100W charging technology where from the test results it is able to charge a 4,000 mAh battery with a fairly fast time, only 17 minutes is full.

So advertisements, sales and clowns are just cheerleaders because what will confront Xiaomi is the technology they carry. It is not impossible that the Zeiss technology, which was originally used for its flagship smartphones, is lowered to the mid range, as well as the fast charging technology, which in a matter of minutes can be fully charged.


Moreover, seeing NFC and 5G in the future are increasingly being used, their competition to embed this feature in the low-cost cellphone class will definitely occur, especially in the entry level class.

Will Xiaomi be pressed for technology from Oppo, Vivo, Realme and OnePlus?

What is clear is that Samsung is getting more and more confused, even though in 2021 it will still be the king of the world’s mobile phones with a market of 77 million units. You could say 23 percent of the world market share was controlled in the first quarter of 2021. Meanwhile, the iPhone was only 57 million units, followed by Xiaomi with 49 million units and then behind Oppo with 38 million units and Vivo with 37 million units. Huawei slumped to only 20 million units.



However, in Indonesia the BBK group is still king for the Southeast Asia region in 2020.

Sansung, if not innovating to survive, let alone continue to rely on the super amoled screen which is considered normal. Even prices are sometimes overpriced, because you could say that currently they are equal in quality to Chinese products, so if you only rely on the User Interface you will be displaced by Chinese products which, when combined, have consumed 50% of the world market share, especially if Samsung does not immediately clean up, it could be dangerous.

But the war waged by those who benefit is the consumer, who can experience good technology at low prices.