ASICS and IAB STUDIO cooperate again

ASICS and IAB STUDIO from South Korea once again collaborated to bring a new joint series. Among them, the cooperative shoe model GEL-1090 AI-2 is inspired by ASICS’s best-selling sneaker model GEL-1090. The bold contrast design draws from the keen and unique artistic touch of IAB STUDIO, emphasizing the dramatic concept of competitive combination, self-struggle and sportsmanship. .


IAB STUDIO in Seoul is an art team founded by Rapper Beenzino. From cover art by famous Korean pop singers to excellent collaborations with brands, IAB STUDIO is very popular among young people and consumers.


Just like the first collaboration series released by the two parties in the spring and summer of 2020, the collaborative design team redefines the product concept while creating a highly visually attractive product, which is the core of this joint project.


The ASICS x IAB STUDIO collaboration series LOOKBOOK presents two GEL-1090 AI-2 in different colors from a four-legged sculpture. The contradiction displayed by the sculpture itself clearly expresses the starting point of IAB STUDIO’s design. With the imagination of “the future AI-2 will cover everyone evenly”, IAB STUDIO created an abstract sculpture, giving it a model identity, rather than using a specific person as a model. In addition, IAB STUDIO made foot models specifically for shoes, creating a grotesque atmosphere, implying that they are part of future sculptures.



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