Could Apple’s Next Product Announcement Finally Be an AR/VR Headset?

Apple is reportedly not expected to release any new Apple silicon Macs for the rest of the year. With no new Macs coming in 2022, Apple’s lineup is “fixed” for the rest of the year, according to company CEO Tim Cook. Now, all eyes are on 2023.

Apple has released a number of new products in 2022, including a completely redesigned MacBook Air, iPhone 14 and iPhone 14 Pro, new iPads, Apple Watch Ultra, and more. One product missing from Apple’s 2022 announcement list is the company’s long-rumored AR/VR headset, which has been in development for several years.
Last year saw the development of Apple’s earphones pick up pace, possibly dubbed the “Apple Reality Pro,” and after multiple delays, Apple is finally on track to launch the earbuds next year. According to Apple analyst Ming-Chi Kuo, a reliable source of supply chain-related information, Apple will announce the headset a few months later at an event in January 2023.


Other reliable sources have indicated that the headset will be released sometime next year. Still, aside from Kuo’s report, there’s no further information that Apple might decide when to announce that it’s been reported. If Kuo’s information proves to be accurate, it would be Apple’s first event in January since Steve Jobs announced a special event for the iPad in 2010.

The earphones will be Apple’s biggest product announcement since the original Apple Watch, so it’s possible Apple decides to dedicate an entire event to earphones instead of including them at another event, such as WWDC.

Over the past three years, the possibility of a headset launch at WWDC remains open, as the headset launch could include the launch of realityOS, an entirely new operating system and platform that will be featured on Apple’s future AR/VR products run.


Apple’s last event in 2022 was in September, unveiling the iPhone 14, new AirPods Pro and a new line of Apple Watches. Bloomberg’s Mark Gurman reported last month that Apple has canceled plans for another event this fall dedicated to new iPad and Mac models. In a recent Power On newsletter, Gurman said Apple delayed another event this year to save “marketing energy for the debut of the Reality Pro headset next year.”

When the headset does release, it will likely be one of Apple’s most expensive products. The headset is expected to be a niche product for developers and high-end professionals, priced around $3,000. Apple is already working on a cheaper headset, followed by a pair of augmented reality glasses later this decade.

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