HMD Global, a Finnish startup operating the Nokia brand, held a press conference on Thursday (9th) to launch a series of 5G smartphones, focusing on a low price strategy.
Attempt to compete with mobile phone leaders such as Samsung and Apple (AAPL-US).
Finnish startup HMD Global has been responsible for the design and sales of mobile phones since it bought the Nokia mobile phone division from Microsoft in 2016.
So far, several smart phones and traditional feature phones have been released, including classic mobile phone revisions such as the Nokia 8110 mobile phone and the Nokia 2720 flip phone, but the 5G smart phone was released on Thursday.
The six new models are divided into three new series: X, G, and C. The X series is the high-end model with the highest price, the G series is a mid-range model, and the price is slightly lower than the X series, while the C series is a low-priced model.
The X-series high-end mobile phone “X20” announced at the press conference has a 6.67-inch screen with 4 lenses on the back. The main lens has 64 million pixels and can be connected to a 5G network. The price is 349 Euros.
Another X10 with a lower specification is cheaper, about 309 euros.
Both X20 and X10 use Qualcomm Snapdragon 480 5G chips, and use Google’s Android system.
Commitment to provide operating system and security updates for a period of up to 3 years, as well as a 3-year warranty service. The other two G series and C series provide more than 1 year warranty.
HMD Global is environmentally friendly. It is expected that no charger will be provided in the X-series box, and it will be shipped in a 100% decomposable box, but the actual and equipment content will still be adjusted according to the listing area.
This series of mobile phones will be available in Europe as soon as next month, and the US launch date has not yet been announced.
Due to fierce competition among manufacturers such as Apple, Samsung, Huawei, and Xiaomi, Nokia has been difficult to attract consumers in the mobile phone market, and the same problems have plagued Sony and LG.
LG used to be the top brand of Android phones, but last week resolutely announced its withdrawal from the smartphone market.
Francisco Jeronimo, associate researcher of European electronic equipment at IDC, a data survey agency, believes that if Nokia focuses on high-priced mobile phones, it will be difficult to compete in the market, so this time the new phone will take the parity route.
In addition, Nokia is currently striving to enter the “business-to-business” (B2B) market, which is a very good opportunity for Nokia.
IDC data shows that Nokia’s smartphone market share was only 0.6% last year, and shipments were lower than LG and China’s Honor. However, it performed well on dumb phones, which accounted for about 16% of the market last year.