On April 13th, Redmi announced its entry into the field of gaming phones and will soon release Redmi’s first 5G gaming phone.
Lu Weibing, president of Xiaomi Group China and general manager of the Redmi brand, explained why Redmi wants to launch a gaming phone.
Lu Weibing said that 70% of Redmi users are young users, and they will spend more time in games. Gaming phones are the strong demands of Redmi users and the unanimous expectations of everyone.
And what everyone wants is what we want to do. Therefore, Redmi decided to officially enter the field of gaming e-sports. With the power of the entire brand, many product managers and engineers who love games deeply participated, creating Redmi’s first e-sports flagship.
Lu Weibing pointed out that gaming phones are a new attempt for Redmi, not only for more customized devices, but also for higher costs.
However, Redmi has always been not afraid of market competition, and is better at rewriting market rules as an industry disruptor, rebuilding market order, and popularizing high-end products!
This time, we will still implement Redmi’s efficiency under the brand mission of the ultimate price-performance ratio, and use a more generous price to provide professional gaming experience to the general public, breaking through the bottom line of gaming mobile phone prices.
Declare war on the old gaming mobile phone industry with a more hardcore gaming experience and a more extreme flagship price/performance ratio.
It is reported that this gaming phone will be equipped with the Dimensity 1200 flagship processor, which is based on TSMC’s 6nm process.
Compared with the previous generation Dimensity 1000+, the CPU performance has increased by 22%. It is composed of 1*3.0GHz A78+3*2.6GHz A78+4*2.0GHz A55, and the GPU is Mali-G77 MC9, which has a performance increase of 13%.
Lu Weibing emphasized that the Dimensity 1200 has been tested very well, with better power consumption and energy efficiency. Among the many flagship chips in 2021, the Dimensity 1200 is in the first echelon and has outstanding performance.